Marketing Director (Automotive)

Job Title

Marketing Director (Automotive)

Location            

Seoul or Gyeonggi-do

About our Client

Well known market leader, global automobile manufacturer

Key Responsibilities

• Build up the company's brand by Marketing communication in various B2C customers’ touch points
• Protect and generate net revenue by marketing and digital marketing activities, and customer rebate
• Deep understanding on Marketing and it’s activity
• Commercial sense is essential (turn around experience is preferred)
• Support Product Event Launchings with Marketing Communication & reach company's Domestic Sales level (M/S)
• Successful new car launch, branding
• Closely working with Product pricing team as well as Branding team
• ATL (Digital, Iconography, PPL)
  • Lead the overall go-to-market strategies to drive top-of-funnel awareness, purchase consideration and conversion
  • Allocate advertising budgets across traditional & digital channels to maximize brand/product visibility and engagement.
  • Actively communicate with Global HQ
• BTL (Event)
  • Responsible for executing strategic BTL marketing campaigns, focusing on brand, product and sales support initiatives.
• CRM
  • Build up solid foundation for a customer centric and data driven marketing
  • Increase data quality and depth, as well as collecting permissions to make use of the data from retail over marketing to after sales
  • Create an outstanding brand experience across all touchpoints personalized and contextual
• Influencer
  • Develop and implement a comprehensive influencer marketing strategy aligned with the brand and product's goals and messaging
  • Collaborate closely with influencers to create engaging content that highlights product features, benefits, and competitive advantages
• Social Media
  • Develop and execute comprehensive social media strategies aligned with overall marketing objectives
  • Identify target audiences and devise strategies to reach and engage them effectively

Requirements

• Understanding of market and customers, experience of product management in OEM
• Diverse experiences: either or both upstream (ex. product planning / marketing) or/and downstream (ex. Sales/ filed management)
• High communication & collaboration skill
• Financial/budget knowledge for Marketing Strategy
• Capability to work on cross functional tasks with Sales, communication, After Sales, Product Planning, Program and Engineering
• Good write & speak English skill for communication with Groupe sales function.

Contact

Jason Lee, Team Manager

02-6200-9740

Jason.lee@adecco.com