Brand Manager

Job Title

Brand Manager

Location          

Seoul

About our Client

Global Provider of Premium Liquor

Key Responsibilities

• Lead the overall strategy, activation and implementation for Emerging brands (Super Premium Portfolio) in consultation with the Marketing Director.
• Contribute to preparing the annual Marketing plans for the responsible portfolios, collaborating with the Sales team
• Lead preparation of the annual marketing plan by translating the long-term strategies into short-term, tactical plans and activities to deliver fiscal year objectives and the budget needed for implementation.
• Manage the Marketing agency partners to ensure that briefing, design and production of marketing communications materials, including digital, main communication and related materials to achieve the company’s objectives.
• Lead the briefing, development and approval process for any local or global creative adaptation and supervise the effective implementation of marketing activities, competitive price positioning and compliance with brand equity guidelines.
• Lead the implementation of new product development (NPD) to the market.
• Collaborate with the commercial and trade marketing team in Korea to ensure the Marketing plans are appropriate and adaptable to different channels and account segments.
• Seek, monitor and analyse data to identify opportunities and build vital consumer/category/trade insights that underpin brand strategies.
• Leverage key processes, frameworks and resources to understand customer, consumer, channel, and campaign insights for more informed decision-making & planning

Key Requirements

• Min. +5 years of brand marketing experience
• Proven track record of successfully delivering brand growth in a highly competitive environment, luxury/super premium brand, preferably Alcohol.
• Strong computer skills with current, or the ability to quickly build, proficiency in MS Word, PowerPoint and Excel skills
• Excellent command of English and Korean 
• Strong experience in digital marketing, measurement, creativity and innovative thinking 

Contact

Jay Koo, Perm Senior Consultant

+82.2.6200.9766

jay.koo@adecco.com